This is a corporate comms campaign that was designed for the EMD brand Pergoveris that is getting ready to launch in the US.

MANIFESTO:
Ready your patient for the possibility, for the future and for a family. Ready your practice
for simplicity, for streamlined delivery and for her support. Set
your treatment
minds at ease,
a new standard,
a pace that feels possible for everyone. Go
with innovation,
with the first-and-only combination r-hFSH and r-hLH. Now is the moment.
Ready. Set. Pergoveris.