All you need is eyelove
The eyelove campaign was a huge success with both its consumer and professional customers. Shire was new to the dry eye space when eyelove launched, but after a year, Shire research found that more than 90% of healthcare professionals connected the eyelove campaign to Shire.
The Skinny on Chronic Dry Eye was shortlisted at Cannes Health Lions watch the whole science story at: https://www.anchorpoint.work/eyelove